Kenneth Feldman – Owner, Lead Project Developer
Kenneth has personally built and launched over 200 websites for a wide range of clients; he’s created successful websites for independent musicians, book authors, scientists, bakers, yoga centers, performance arts, private schools, university programs, and many more individual and small businesses.
Kenneth was responsible for creating the high-speed, secure web hosting services division of KPFdigital, where we host most of our clients’ websites on our optimized dedicated server.
Besides being the owner/operator of KPFdigital Creative Internet Services, Kenneth’s credentials include being a co-founder of IndieKazoo.com, the on-line service for independent music sales; he blogs semi-regularly at TheoreticalKen.com; and he’s a professional photographer whose experience ranges from the fashion tents of Seventh on Sixth to being a creative store decor photographer for Whole Foods Markets.
Specialties: User Experience, Web Performance, Search Optimization, Digital Photography/Editing, Print and Graphic Design, CSS/XHTML
Ellen Azorin – Strategic Writing and Branding
ELLEN AZORIN is a former advertising copywriter and creative director whose many awards have included The One Show, Art Directors Club, Andy and Clio Awards, and finalist honors in the International Film and TV Festival of New York and the Stephen E. Kelly Award Competition.
She worked for many years at top agencies — the last nine years at Ogilvy Worldwide — specializing in brand personality and new product development for clients like Pond’s skincare, L’Oreal hair products, Crest toothpaste, Cuisinarts kitchen products, Ralph Lauren, Martex home furnishings, Melitta coffee products, and numerous brands for Proctor & Gamble, Kimberly-Clark, and Chesebrough Ponds.
She left to devote herself to her own writing, and continues to do freelance creative consulting, helping web clients to develop text that expresses their brand personality, while understanding the special requirements of web writing.