Strategic Writing and Branding

Why you need a professional writer for your web site

It’s astonishing how many smart business people — people who understand the importance of a web site in today’s business environment — pay little or no attention to an essential component of the site: the writing.

Think about it: you hire an expert web developer to create a site that looks professional and contemporary, works smoothly and efficiently, and often has special features. But when it comes to the writing, you figure, hey, I can write. We don’t disagree; sure you can write. You’ve written everything from term papers to business plans since you could hold a pen.

But can you do yourself justice in the competitive world of the Internet?

The words on your web site are part of your face and voice to the world. The way in which they speak to your client is as much a part of your brand, service, music or identity as your name, your slogan, your colors, your sound. It’s a special skill, and if you go the extra mile to have it done professionally, it will more than pay you back.

If your site deserves a professional design — doesn’t it deserve professional writing?

Samara Taylor – Strategic Copywriting

You know your business better than anyone. You know what it is, how it works, and why it’s important, necessary, and special. But because you’re “in it,” sometimes it can be hard to see it from the outside. You’ve got the details, but how do you communicate the bigger picture to potential clients so they “get it” immediately? And how do you express it not only with clarity, but also with feeling, so you inspire people to take action?

My job is to help you capture in clear and compelling language the essence of your business – who you are, what you do, and why. Together we’ll shine light on the deep value of what you offer so your prospective clients say, “Yes! You’re talking to me – this is exactly what I’m looking for.”

Do you need help uncovering or crafting your message?

The good news is that you don’t need to make it up: it’s already there. It’s so deeply a part of what you do that you might not even see it, or know how to put it into words.

In listening to you and learning about what you do, I will help you recognize and refine your unique and authentic voice so you can tell the bigger story of your business, in addition to the details.

When your message rings true, people trust who you are, and know you can deliver. The next step is natural: they’ll pick up the phone, send you an email, press “add to cart,” or do whatever it takes to work with you.

Let’s tell your big story.