In collaboration with lead designer Michael Kroll, and strategic writer Ellen Azorin, we crafted a major image upgrade for this small but growing professional search and recruitment firm.
The main task was to present Sparta as a leading player in now advanced/modernized field of Shipping, Supply Chain, and Freight Forwarding Recruiting.
The previous website had no personality, and did nothing to compare or position the firm in its own field. And the old website was drab and boring feeling.
The new website is fresh and modern looking, and importantly, appropriately matches the modern, leading edge position that was developed in the logo, tagline, headline, and writing.