What is Responsive Website Design?


Responsive website design means that your website will automatically adjust its layout to look great on any device that it is being viewed on.

The images, text, and design elements will respond in real time to the size of the screen that your visitor is using.

So whether your website is being seen on a full sized computer, a tablet device such as an iPad, or a smartphone such as an iPhone or Android phone, the content that your user sees is sized and arranged uniquely for best viewer experience.

Many mobile devices are already able to display most websites as is — it’s just that the text can be very small, requiring the visitor to zoom in to read sections of the page.

Some websites attempt to solve this size problem by have a separate mobile friendly version of the website which is delivered by user request, or automatically when the website senses it’s being viewed on a mobile device. (This second version often also requires the upkeep of two sets of content.)

Additionally, many of these mobile version websites will contain a reduced amount of pages or page content, or possibly do away with images or other design elements, in order to remain mobile friendly.

The beauty of responsive design, is that there is only one website to manage, and all of its pages and content can be delivered to the mobile device — yet in a way that still retains the original aesthetic design, while automatically balancing the size, order, and arrangement of the page information.

All new KPFdigital websites feature Responsive Design by default.

So What Does a Responsive Website Look Like?

Let’s look at an example of a website that has been developed with Responsive Design.

Here below, are some full-page screenshots of the same website, as it is being displayed on three different sized devices; a full screen computer, an iPad, and an iPhone.

You can see that the information is the same in each, but the layout and relative size of the text and images changes automatically to remain readable, organized, and with the same visual identity on each of the three devices’ screen widths.

(Sizes reduced to fit here — proportion between them is correct.)

First, the full screen version:


Next, the iPad version


Last, the iPhone version