Special Delivery: Putting Your Website to Work

At KPFdigital, we love to make websites that work — I mean, websites that actually do some work for you.

One important job a website can do for you is to save time. Save time by making it easy to log in and update. Save time by minimizing effort. And save time by automating some important manual work or tasks.

I’d like to share with you now, the story of a website I recently made that really does some work for its owner (and saves him lots of time!)

The Circus Fruits Weekly Specials

Circus Fruits is a fairly large open-air fresh fruits and vegetables market here in Brooklyn, NY. (They’re actually open 24/7/365!)

One of the most important things Circus Fruits does each week, on Wednesday mornings, is to publish their new weekly specials flyer. Customers eagerly look forward to seeing the new specials each week, before they come to the store to shop.

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Why Your Entire Website Should Be Served Securely Over HTTPS

…and what is HTTPS anyway?!

HTTPS is an extra level of security for the people who visit and interact with your website. It creates an encrypted connection between your website and its visitors, and prevents the data going back and forth from being intercepted or manipulated.

Google: HTTPS Everywhere

Users expect a secure and private online experience when using a website.

Example of Secure Page connection

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The Website That Needed to Fax It In

A recent project of mine involved updating a very old website for a local fruit market here in Brooklyn. The existing website had been created in 1998 and was long overdue for a modern upgrade.

I wanted to bring all of the newest tools and features to the new website, and for the most part we did; it’s responsive, SEO optimized, and is easily self-manageable.

The new website also has a very slick system where the weekly specials automatically get posted to the website, Twitter, Facebook, and Mailchimp — all in one easy step. More about that slick system in an upcoming post.

But we also made a new Home Delivery page, where customers can place a delivery order by filling out a form on that page — a fairly common website feature, and not a hard thing to set up.

Just The Fax

However, my client had a very strange request for the Home Delivery form:

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Knock, Knock, WHOIS There?

Where is my Domain Registered?

Use the below KPFdigital WHOIS lookup tool to see where your domain is registered, and maybe even some additional info about the domain ownership.

Note that domain owner info is typically publicly available unless cloaked as part of your registration. However this tool may not display any ownership contact info here depending on the specific registrar.


Your Customers Don’t Care What Your Website Looks Like

These days it’s pretty easy to put together a fairly good looking website, but I’m here to break some bad news to you, Sunshine:

Your customers don’t care what your website looks like – they care what it works like.

You see, your potential customers didn’t set out to search the internet for a nice looking website. No, they went searching for a real company which they can trust to deliver the products or services they need or want today.

But the reality is that they can’t tell whether your company, products, or services are good or bad just by looking at your website’s design.

They must read your information, interact with your website, and develop a good level of trust before they consider spending their time or money on your products or services.

Does this company seem reputable? Is it a good fit for me? Is this really what I’m looking for? Can I trust them with my credit card? What’s the return policy? Can I call and ask questions? Are other customers happy with their experience?

These are the types of questions people really ask themselves when making the decision to do business with a company, and these are the things they will want to know from you. (Just like you ask yourself, when you search online for something.)

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Simplified and Streamlined Customer Experience

Just launched a total redesign for AU Storage, Student Storage at American University in Washington DC.

This e-commerce website allows AU students to sign up and pay for their storage needs during off-periods from school such as over the summer or during study abroad semesters.

We simplified and streamlined the signup process, and implemented several layers of automatic follow up messaging to keep customers up to date. The goal is to increase sales, and save administrative time and effort for the AU Storage staff.

Visit: https://www.austorage.com

Project built and managed by Kenneth Feldman at KPFdigital.

Art direction by Michael Kroll at Sheep In Disguise.

Total Redesign for Book Publisher VENDOME PRESS

Just completed a total redesign for book publisher VENDOME PRESS.

Earlier in the year, we completely rebuilt the framework and backend of this website to make it easier for Vendome staff to manage and update their book catalog.

Now, in phase two, we’ve applied a new 2017 branding to the frontend of the website, while retaining all of the really neat stuff we built for the backend.

New brand look developed by fabulous design firm Charles and Thorn of Brooklyn, NY.

Visit: http://www.vendomepress.com

Vendome Press

We’ve just completed a total redesign for book publisher VENDOME PRESS. Earlier in the year, we completely rebuilt the framework and backend of this website to make it easier for Vendome staff to manage and update their book catalog.

Now, in phase two, we’ve applied a new 2017 branding to the frontend of the website, while retaining all of the really neat stuff we built for the backend. New brand look developed by fabulous design firm Charles and Thorn of Brooklyn, NY.

Visit the Vendome Press website »

Example of Custom Book Info Edit Screen:

KPFsecret: Self-destructing Encrypted Notes

kpfsecret-snipped site-screenshot

KPFdigital announces the launch of our self-destructing notes website: www.KPFsecret.com

This website allows you to securely send PINs, messages, passwords, or other sensitive or private information.

All notes are fully encrypted, and then permanently destroyed immediately after viewing.

To Use*:

Visit: www.kpfsecret.com

  1. Type or paste your note into the box provided
  2. Click the Submit Secret Note button
  3. Copy secret link provided and send to recipient via email or text message

Your recipient simply clicks your link in their email or text app, thereby revealing their secret note on the KPFsecret website.

After the note is viewed once it is completely and permanently deleted. Subsequent clicks on your link will only lead to an empty page.

*Alternately, for extra-extra security you may create a passphrase which the recipient must enter after clicking the link you send. Typically, the passphrase can be sent by separate method to help prevent unauthorized access of your link if more than one person has access to the recipient’s email.

Why Did We Make This?

At KPFdigital we’re careful to always use industry best practices when it comes to internet security. We go to great effort to create and use only highly secure and different passwords for all online accounts.

We made the KPFsecret website because as web developers we frequently need to send passwords or other sensitive account information that we’ve created for our customers during a project. (It’s also a way for our customers to send us info securely as well.)

We prefer not to ever send important domain, mail, or other account passwords via email because that information may remain sitting in the recipients inbox forever. If the email account is ever compromised, that information could be stolen and used inappropriately.

Sending this type of information via a self-destructing note leaves no electronic trace of the info anywhere, in neither the sender’s nor recipient’s email boxes.

Safe Password Management

At KPFdigital, we make good use of a secure password manager application for securely storing and retrieving passwords for all types of online accounts. We like the 1Password app from Agile Bits, and use it on our desktop and mobile devices alike. We highly recommend that you also utilize such an app, as it will allow you to have secure and different passwords for all websites, while providing secure and easy access to that info.

KPFsecret is made from the free and open source Python web application d-note. More info about how the website works can be found here: Security, FAQs, About.

You are free to use the KPFsecret website, however continued operability or existence of this website is neither offered nor guaranteed.


The Sparta Group


In collaboration with lead designer Michael Kroll, and strategic writer Ellen Azorin, we crafted a major image upgrade for this small but growing professional search and recruitment firm.

The main task was to present Sparta as a leading player in now advanced/modernized field of Shipping, Supply Chain, and Freight Forwarding Recruiting.

The previous website had no personality, and did nothing to compare or position the firm in its own field. And the old website was drab and boring feeling.

The new website is fresh and modern looking, and importantly, appropriately matches the modern, leading edge position that was developed in the logo, tagline, headline, and writing.

Visit The Sparta Group website »