The Cocktail Guru

Raise your glasses for some holiday cheer! It’s another new website launched here at KPFdigital.

The Cocktail Guru website needed a fresh new look, and we think we nailed it. (We, is me and fab visual designer Michael Kroll.)

Jonathan Pogash and his Cocktail Guru team develop delicious and on-trend cocktail and beverage programs for bars and restaurants. They also offer fabulous team building events crafted around cocktails and mixology lessons. Visit the new Cocktail Guru website to learn more!

Visit The Cocktail Guru website »

Chimamanda Ngozi Adichie

We are delighted to announce the we’ve just launched a complete website redesign for acclaimed Nigerian author Chimamanda Ngozi Adichie.

Ms. Adichie is a Nigerian writer of novels, short stories, and nonfiction, and was awarded a MacArthur Genius Grant in 2008.

Working with my favorite visual designer, Michael Kroll, we gave the new website a clean simple look and feel, with elegant typography and easy layout.

And of course, the website is ultra easy for Chimamanda’s staff to manage and keep updated, by way of customized edit pages, tailored exactly to their specific content.

Visit the Chimamanda Website

Victoria Sweet MD

We just completed a total website redesign for physician, author, historian, Victoria Sweet MD.

And it’s just in time for today’s release of her new book, “Slow Medicine, The Way to Healing.”

Dr. Sweet wanted a clean, simple, and gentle looking website — which would match her concept of slow, careful, personal healthcare.

But she also wanted the backend of the website to be just as slow and hands-on.

This was an interesting challenge, because nowadays, websites can be quite automated and high tech behind the scenes.

And so instead of creating lots of automatic or automated features inside the website, we made it easy for her to manually, and easily, craft all of her content and information.

Now she has a website she can spend time with manually, and really feel what’s happening everywhere inside.

This makes total sense for a writer! And it also makes sense for a doctor who practices… Slow Medicine.

Visit Website

Special Delivery: Putting Your Website to Work

At KPFdigital, we love to make websites that work — I mean, websites that actually do some work for you.

One important job a website can do for you is to save time. Save time by making it easy to log in and update. Save time by minimizing effort. And save time by automating some important manual work or tasks.

I’d like to share with you now, the story of a website I recently made that really does some work for its owner (and saves him lots of time!)

The Circus Fruits Weekly Specials

Circus Fruits is a fairly large open-air fresh fruits and vegetables market here in Brooklyn, NY. (They’re actually open 24/7/365!)

One of the most important things Circus Fruits does each week, on Wednesday mornings, is to publish their new weekly specials flyer. Customers eagerly look forward to seeing the new specials each week, before they come to the store to shop.

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Why Your Entire Website Should Be Served Securely Over HTTPS

…and what is HTTPS anyway?!

HTTPS is an extra level of security for the people who visit and interact with your website. It creates an encrypted connection between your website and its visitors, and prevents the data going back and forth from being intercepted or manipulated.

Google: HTTPS Everywhere

Users expect a secure and private online experience when using a website.

Example of Secure Page connection

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The Website That Needed to Fax It In

A recent project of mine involved updating a very old website for a local fruit market here in Brooklyn. The existing website had been created in 1998 and was long overdue for a modern upgrade.

I wanted to bring all of the newest tools and features to the new website, and for the most part we did; it’s responsive, SEO optimized, and is easily self-manageable.

The new website also has a very slick system where the weekly specials automatically get posted to the website, Twitter, Facebook, and Mailchimp — all in one easy step. More about that slick system in an upcoming post.

But we also made a new Home Delivery page, where customers can place a delivery order by filling out a form on that page — a fairly common website feature, and not a hard thing to set up.

Just The Fax

However, my client had a very strange request for the Home Delivery form:

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Knock, Knock, WHOIS There?

Where is my Domain Registered?

Use the below KPFdigital WHOIS lookup tool to see where your domain is registered, and maybe even some additional info about the domain ownership.

Note that domain owner info is typically publicly available unless cloaked as part of your registration. However this tool may not display any ownership contact info here depending on the specific registrar.


Your Customers Don’t Care What Your Website Looks Like

These days it’s pretty easy to put together a fairly good looking website, but I’m here to break some bad news to you, Sunshine:

Your customers don’t care what your website looks like – they care what it works like.

You see, your potential customers didn’t set out to search the internet for a nice looking website. No, they went searching for a real company which they can trust to deliver the products or services they need or want today.

But the reality is that they can’t tell whether your company, products, or services are good or bad just by looking at your website’s design.

They must read your information, interact with your website, and develop a good level of trust before they consider spending their time or money on your products or services.

Does this company seem reputable? Is it a good fit for me? Is this really what I’m looking for? Can I trust them with my credit card? What’s the return policy? Can I call and ask questions? Are other customers happy with their experience?

These are the types of questions people really ask themselves when making the decision to do business with a company, and these are the things they will want to know from you. (Just like you ask yourself, when you search online for something.)

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Denny + Gardner

We just launched a great new website redesign for Denny + Gardner, a home remodeling contractor located in Sterling, VA. Their work is amazing!

The new website was designed to simplify their information and portfolio, and to showcase their terrific photographs of finished projects. Many of the photos are by my buddy Carl Hutzler. Design and typography work by Michael Kroll.

Of course, the site is mobile/tablet optimized, easy to manage, fast loading, secured and backed up, and very search engine friendly.

Visit the Denny + Gardner website »

Before and after shots of the homepage.
The entire website went from busy and cluttered, to clean and simple. Nice!

Simplified and Streamlined Customer Experience

Just launched a total redesign for AU Storage, Student Storage at American University in Washington DC.

This e-commerce website allows AU students to sign up and pay for their storage needs during off-periods from school such as over the summer or during study abroad semesters.

We simplified and streamlined the signup process, and implemented several layers of automatic follow up messaging to keep customers up to date. The goal is to increase sales, and save administrative time and effort for the AU Storage staff.


Project built and managed by Kenneth Feldman at KPFdigital.

Art direction by Michael Kroll at Sheep In Disguise.