The Gemological Laboratory of America (Gem Lab) needed a total makeover of their old website. Originally created over 10 years ago, albeit early to the website world, it was now sorely out of date, and Gem Lab manager Josh Lents could not update the website at all.
While the old website had much of the same info, it was so cluttered that it was too hard to find the most important information; their services descriptions and location. And the search engine ranking were not great.
A few months after the launch of the new website, Gem Lab let us know that their call volume had increased substantially! But more importantly, the people weren’t calling just to check out Gem Lab’s credentials, or asking for the location. They were calling for only one thing: To make an appointment.
The new website was now doing a fantastic job of communicating Gem Lab’s reputation and quality, explaining exactly what their services are, and the site now conveyed a sense of authority and trust. By the time customers made the call for an appointment, all of the important questions had been answered by the website. The only thing left was to go ahead and make the appointment.
Oh, and the solid Search Optimization features that we added have made a huge difference. Take a look at the Google results for the search term “Diamond Appraiser NYC.”