These days it’s pretty easy to put together a fairly good looking website, but I’m here to break some bad news to you, Sunshine:
Your customers don’t care what your website looks like – they care what it works like.
You see, your potential customers didn’t set out to search the internet for a nice looking website. No, they went searching for a real company which they can trust to deliver the products or services they need or want today.
But the reality is that they can’t tell whether your company, products, or services are good or bad just by looking at your website’s design.
They must read your information, interact with your website, and develop a good level of trust before they consider spending their time or money on your products or services.
Does this company seem reputable? Is it a good fit for me? Is this really what I’m looking for? Can I trust them with my credit card? What’s the return policy? Can I call and ask questions? Are other customers happy with their experience?
These are the types of questions people really ask themselves when making the decision to do business with a company, and these are the things they will want to know from you. (Just like you ask yourself, when you search online for something.)
